WPSU to close: UPDATE: a deal is reached to try and continue it

NittPicker

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Jun 30, 2001
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Thanks for clarifying this. While it is sad that WPSU will close, it appears the Board made the correct decision. I don't understand the particulars of all of this, but what business does a university have supporting/running a public radio station? The Lion 90.7 WKPS yes. WPSU no.
Google told me the below information. No opinion of positives or negatives, just a list.

University-affiliated PBS stations
  • Jacksonville State University (Jacksonville, AL): WLJS
  • Penn State University (University Park, PA): WPSU
  • Ohio University (Athens, OH): WOUB
  • University of Alabama (Tuscaloosa, AL): WVUA
  • University of Alaska Anchorage (Anchorage, AK): KRUA
  • University of Connecticut (Storrs, CT)
  • University of Illinois Urbana-Champaign (Urbana, IL): WILL-TV
  • University of Kansas (Lawrence, KS)
  • University of North Texas (Denton, TX)
  • University of Oklahoma (Norman, OK)
  • University of Oregon (Eugene, OR)
  • University of Southern California (Los Angeles, CA)
  • University of Wisconsin-Oshkosh (Oshkosh, WI)
  • Washington State University (Pullman, WA)
  • West Virginia University (Morgantown, WV)
 

84lion

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It makes me wonder what will become of Channel 3 and the related bandwidth, or whatever the terminology is. If the FCC license ends, then what?? The conspiracy theorist in me thinks someone with BoT connections will move in and get it on the cheap. Or maybe an open license needs to go through some sort of process with the feds before it's reassigned.
Good question. OTA TV is currently transitioning to ATSC 3.0, or "Next Gen" TV. This will require TVs with ATSC 3.0 tuners, or converter boxes. The latest schedule is for the ATSC 3.0 changeover to occur in early 2028, but that's already been pushed back a number of times. I'm not sure how or if the ATSC 3.0 transition figured into this decision. Maybe PSU didn't want to cover the equipment upgrade costs.

This may well be a small sign of things to come. I wouldn't be surprised to see consolidation in local broadcasting, and maybe even some local stations merging, or shutting down entirely. OTA viewership just keeps getting smaller and smaller.
 
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mh-larch

Junior
Nov 20, 2019
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Google told me the below information. No opinion of positives or negatives, just a list.

University-affiliated PBS stations
  • Jacksonville State University (Jacksonville, AL): WLJS
  • Penn State University (University Park, PA): WPSU
  • Ohio University (Athens, OH): WOUB
  • University of Alabama (Tuscaloosa, AL): WVUA
  • University of Alaska Anchorage (Anchorage, AK): KRUA
  • University of Connecticut (Storrs, CT)
  • University of Illinois Urbana-Champaign (Urbana, IL): WILL-TV
  • University of Kansas (Lawrence, KS)
  • University of North Texas (Denton, TX)
  • University of Oklahoma (Norman, OK)
  • University of Oregon (Eugene, OR)
  • University of Southern California (Los Angeles, CA)
  • University of Wisconsin-Oshkosh (Oshkosh, WI)
  • Washington State University (Pullman, WA)
  • West Virginia University (Morgantown, WV)
Thanks Nittpicker. I'm surprised there are so many. I don't understand why universities, especially publicly funded institutions, with recent funding challenges and the ridiculous tuition increases over the years, would fund a public radio and/or TV station. I'm not sure what "affiliated" means or what level of support that translates into. I read the history of WKPS and it appears there was a lot of mission creep thru the years.

I'm not opposed to supporting public radio/TV in some fashion, and I can see the possible benefits to students if they intern at the station, etc. but does it warrant the universities' investment? How many students actually benefit compared to how much PSU pays? Maybe PBS needs to reexamine their funding model.
 

razpsu

Heisman
Jan 13, 2004
13,560
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Did someone say npr at wpsu. Omg. Snoozer.

my roommate was a dj in 1986. He played all the new alternative music which are now; for the most part Main Stream.
 

PSUFTG

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Nov 1, 2021
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I think your statement (in broad strokes) is likely taking place as we speak.

Though, in the case of Basketball, we have seen so much money pushed into there (with zero return on that spending) that PSU is now the ONLY Big Ten Men's basketball program that doesn't make money. That is hard to do. Might be the only P4 program that doesn't make a profit - but I couldn't say for sure on that.

In a typical year - pre-Pat Kraft - basketball would bring in roughly (OTTOMH) around $12 Million adjusted for inflation (almost all of it in NCAA or Big Ten revenue sharing) and spend around $8-9 million .... rough figures of course. Now, they still bring in around $12 million - and spend $12 million. (roughly, without checking the exact figures)
(Actually, IIRC, last year a "profit" of rounding error. After years and years of 30-40% positive margins - even with generally "not good" teams)

EDIT Did a quick check.. wrt Men's BB
5 Years ago:
$11.4 M in revenue (mostly revenue shares) on $7.2 M in spending
2024 season (the last one with data published):
$11.9 M in revenue, $11.3 M in expenses.... again, nearly all revenue is revenue shares - which PSU gets by just fielding a team.
 
Nov 10, 2011
2,085
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Supporters hold out hope after Penn State’s ‘short-sighted’ decision to close WPSU By Josh Moyer
September 13, 2025 9:47 AM

https://www.centredaily.com/news/local/community/article312087671.html

WPSU news director Emily Reddy offered a nervous laugh Friday when asked what the last 48 hours have been like.

Reddy and the WPSU newsroom discovered only Wednesday that Penn State was considering transferring assets/ownership of the university-operated PBS/NPR station to Philadelphia-based WHYY. And, on Thursday, after a committee on the university’s board of trustees unanimously rejected the deal, they learned Penn State’s plan was to simply shut down the station by next summer to cut costs.
“It’s been rough,” Reddy told the CDT. “I made my career here. I’ve been at WPSU for almost 17 years, and this has become my home and my community. And it’s hard to think of this not being my life and the thing that I do every day.” Reddy said WPSU has about 44 employees. Layoffs would be made before June 30, 2026.

Is there another solution to continue WPSU? WPSU has been a part of central and northern Pennsylvania for 60 years, with efforts first taking root in the early 1950s and the public television component added in 1965. Today, WPSU-TV reaches 515,000 households in 24 counties while WPSU-FM serves more than 450,000 listeners.

It’s not yet clear if NPR and PBS programming would even continue in the listening and viewing area when WPSU shuts down.

Earlier this summer, WPSU was hit with a $1 million funding loss — 20% of its overall budget — when Congress eliminated funding that was already committed to the Corporation for Public Broadcasting over the next two years. Those cuts put university-affiliated stations across the country on financially shaky ground, although Penn State’s is the first in the Big Ten to announce a closure.

“Here’s the problem: If you knew how WPSU came to be, it took years and years to create the station it has become,” said Patty Satalia, a retired WPSU employee who spent 30 years there as a host, producer and reporter. “If it goes away, it’s not coming back. So I think it’s absolutely critical that every effort be made to ensure its continuation — even if its continuation is in some reduced form.
“But to just let it go? I think it’s short-sighted and heartbreaking. I just can’t believe it’s not seen as the treasure that it really is.”

Satalia isn’t hopeless about the situation just yet. She emailed all of the university trustees on Friday morning, attended Friday’s full trustees meeting — and later received a response from one trustee. According to Satalia, the trustee assured her they hope there’s another avenue to save WPSU. That doesn’t mean one will come to fruition. But, to Satalia, that means it’s still possible. Reddy wondered aloud if WPSU could become a community licensee or operate with a lower level of support. Gregory Petersen, a member of the WPSU Board of Representatives, similarly believed other avenues were worth exploring. He also floated the idea of becoming a community licensee. That way, he said, the university would mainly just need to supply space and equipment for a public/private partnership. “I can appreciate the University’s position about funding, but to me, they have decided to give up on the service part of the land-grant mission after the failure of one plan,” Petersen told the CDT in an email. “To me it’s also failure of leadership.”


Questions remain as ‘wind down process’ begins A trustees committee rejected a deal that basically would’ve transferred ownership to WHYY for just $1, and would’ve had Penn State subsidize operations for $17 million over the next five years. That was called a “fair offer” by Sara Thorndike, Penn State’s senior vice president for finance and business/treasurer and chief financial officer. But trustees on the finance and investment committee felt that price was simply too steep for a university facing financial issues. “As much as I think that we certainly need to make a difficult decision, I don’t think the way this deal is structured maximizes value to this institution, and I think we need to do a little bit more exploratory work before I’m comfortable approving a deal like this,” trustee Anthony Lubrano said before voting against the measure Thursday with the rest of the committee members.

Student tuition helps subsidize WPSU to the tune of $3.4 million annually and, in exchange, WPSU has produced and aired programming with a focus on Penn State Outreach. “Weather World,” for example, helps farmers understand when to plant crops. Satalia said “Music Theatre Spotlight” once attracted the best theater students from across the state and beyond. Gardening programs championed Penn State research, sports shows placed an equal emphasis on women’s sports, and past Penn State presidents used the station to better acquaint themselves with the community. WPSU has also provided internship opportunities for students and learning opportunities for educators. It’s connected with the community by scheduling children’s events, hosting forums, providing resources to area schools, and more.

Thorndike said earlier Thursday, if the trustees voted down the transfer to WHYY, the university would “start the wind down process of WPSU.” The CDT reached out to both the university and the board of trustees for clarity on whether other avenues could still be explored — or if Thursday’s vote was seen as a last-ditch effort to preserve WPSU. The CDT received a response that noted “the most promising option” was rejected. “The University has been exploring a number of alternative funding models for WPSU for some time now, and the aim was to find a solution that would keep WPSU open and broadcasting,” read a written statement from the university. “As with any asset the university is reviewing, often exploratory conversations must be kept confidential. The most promising option involved the transfer of operating assets from WPSU to WHYY and a $17 million subsidy from the University, which was structured to decline over a five-year period and give WHYY an opportunity to help WPSU reach a financial break-even point.

“However, the Penn State Board of Trustees Finance & Investment Committee (on Thursday) voted against the proposed transaction. Penn State has budgeted funds for WPSU’s operations through the end of June 2026. Now, the University will develop a wind down plan ending, at the latest, on June 30, 2026. There are still many unknowns but the administration has noted they will share information as soon as it is available.”

In the meantime, WPSU supporters will continue to hold out hope the longtime station might still be saved. But, at this point, a lot of unknowns remain. “For those of us in the newsroom, we just want to keep reporting on central Pennsylvania and keep informing people, giving them the information they need to live their lives and make informed decisions,” Reddy said. “And we’re going to keep on doing that as long as we can — and we’re hoping something will happen that will let us keep doing that.”
 

Keyser Soze 16802

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DC should have never been financially propping up radio and TV stations

Using tuition to prop up WPSU is ridiculous

I can't recall ever saying this before, but good call trustees

Let the people who value public radio dig deep into their wallets and keep it afloat
 

84lion

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DC should have never been financially propping up radio and TV stations

Using tuition to prop up WPSU is ridiculous

I can't recall ever saying this before, but good call trustees

Let the people who value public radio dig deep into their wallets and keep it afloat
Back in the 1940s and '50s, TV got it's start without any government "help." There were no "educational" or non-commercial stations per se until the 1960s. Radio wasn't non-commercial either. If memory serves, the NBC "Blue" network was a sort of commercial "high-falutin'" network that served the "educational" sector, more or less. I couldn't agree more, tax dollars should not be used for government broadcasting, other than perhaps full-time weather alert stations or something. And tuition should not be paying the freight either. I tend to agree, this is one call the trustees appear to have got right.

Having said that, as a university, it would be nice to see Penn State provide classes for "internet broadcasting" or some such so that kids still can learn how to make nice videos and so forth, and then broadcast them on the internet.
 
Nov 10, 2011
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The Penn State trustees unanimously approved a revised proposal to sell WPSU’s operating assets to another public media organization during a special meeting Monday afternoon. The finance and investment committee, as well as the whole board, agreed to new terms of agreement with WHYY, a public media organization in Philadelphia. The finance and investment committee last month unanimously voted against moving forward with a proposal for WHYY, a public media organization in Philadelphia, to acquire WPSU, leading Penn State to start the “wind down process” of WPSU. The PBS and NPR Member station and a service of Penn State Outreach was slated to close no later than June 30, 2026.

One sticking point for the committee members last month was the previous terms required Penn State to subsidize the post-closing operations of WPSU over the next five years, amounting to about $17 million. Sara Thorndike, senior vice president for finance and business/treasurer and chief financial officer for the university, said Monday WHYY agreed on their own to fundraise for that amount needed over five years. “They will continue to make every effort to raise money, at least for the first two years, which they have estimated to be $8.36 million. We want to do what we can to support them in those efforts,” Thorndike said. “We have an exclusivity period of 30 days attached to this agreement. During that exclusivity period, we can continue to hear from people that might be interested in WPSU but we cannot sign any agreements while we are continuing to work towards a definitive agreement with WHYY. This also gives them time to raise those much needed funds to continue to support WPSU.”

Another main concern from the committee was that WPSU employees may not be hired by WHYY. They agreed to interview any WPSU employee who is interested in being interviewed. If they are qualified for the jobs WHYY has determined are needed, they will be hired into those positions if they want to move to WHYY, Thorndike said.

WHYY has agreed to operate WPSU for at least three years, although Thorndike said they have indicated they want to keep it going for much longer than that. Trustee Chair David Kleppinger said the board received more than 1,300 comments regarding WPSU, with the overwhelming majority of them in support of keeping it operating. “Commenters emphasized WPSU’s importance to Penn State’s land grant mission, its educational and cultural value to children and families, especially in the rural areas of central Pennsylvania, and its role in providing experiential learning opportunities for our students. Many also noted the station’s history of trusted local journalism and community engagement, and urged the board to find a sustainable path forward that preserves those contributions,” Kleppinger said. “While a few did express differing views, the consistent theme across the comments with strong support for maintaining WPSU’s public media service and the connection it provides between Penn State and the communities that we serve.”
 

kgilbert78

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WHYY will probably just use WPSU as an additional (re)broadcaster of their current programming. And I'd expect a name change too.
 

Tom McAndrew

BWI Staff
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Oct 27, 2021
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WHYY will probably just use WPSU as an additional (re)broadcaster of their current programming. And I'd expect a name change too.

I'm not so sure. The history gives some support to you, and some support to my skepticism.

In 2011, the NJ governor decided to close the large New Jersey Public Broadcasting Authority. Those stations were scrambling to line up alternative measures to survive, and eventually WHYY purchased 5 of them. it didn't change the name of any of them. And since then, it has sold 2 of them to groups that run them on their own. The remaining three stations still have the call letters they had in 2011, though their programming is essentially a stream of the WHYY broadcast. (WHYY runs a few local programs, most famously Fresh Air, but if you exclude that as well as the show at noon M-F, everything else they broadcast is a combination of NPR, APM, and BBC.) Also of note, all of the aforementioned 5 stations were in South Jersey, which is to varying degrees a suburb of Philadelphia or shore destinations for Philadelphia-area folks.

WPSU seems to have a big role in central PA radio and TV, and that region is not a suburb of, or closely aligned to, Philadelphia. Plus, part of the agreement is that WHYY is going to try to raise $8M+, which seems to be to try to allow WPSU to run independently. It would not surprise me that, provided the economics justify it, that WPSU's programming looks a lot like WHYY's. But the statements from both sides seem to be to try to maintain the local content, on both radio and TV.
 
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manatree

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WPSU seems to have a big role in central PA radio and TV, and that region is not a suburb of, or closely aligned to, Philadelphia. Plus, part of the agreement is that WHYY is going to try to raise $8M+, which seems to be to try to allow WPSU to run independently. It would not surprise me that, provided the economics justify it, that WPSU's programming looks a lot like WHYY's. But the statements from both sides seem to be to try to maintain the local content, on both radio and TV.

I'm glad that there appears to be a path to keep WPSU going. In an ideal world, I would have liked PSU to keep it as I believe it fits the role of serving the Commonwealth at large. However, almost all of WPSU's content (radio & TV) is not locally or Pennsylvania based. The radio station has a Folk, a Blues, and a Jazz show that runs for one two hour show each weekend with local hosts/DJs. I don't know if they still have the Allegheny nature show that was produced by a Pittsburgh based group. As for WPSU-TV, they have a weekly Keystone Stories and a monthly show from the Local Historia guys. I'm sure there may be others that I am missing. Maybe they run reruns f The Pennsylvania Game. Bottom line, most of the programming for both is not local, and in the grand scheme of things having WHYY take it over is not going to change that.

I do like that this deal isn't going to cost PSU $17 million. I know nothing of WHYY, but I hope they are able to shake enough donors to raise the $8.38mil in 30 days to finish the deal. If they do, I hope they are able to keep it going for longer than the three year agreement. I suspect that their lip service about retaining current WPSU employees to be just that.