I agree that the conference champion performing well in a bowl game does not help your favorite team immediately or directly, but a poor performance can reflect poorly on the conference. There have been years where the Big Ten has been something like 0-5 or 2-6 and bowl games and the social media will eat it up like they doing the SEC now for their bowl season start. I remember the 80s when the PAC 10 dominated the Big Ten in the Rose Bowl the same way the NFC dominated the the AFC in the Super Bowl in the mid-90s and it reflected poorly on the conference as a whole.
Still I understand the other side of the coin about not wanting to root for a hated rivalry, but even then, I've learned it is in the best interest for the Big Ten teams to perform well non-conference --- the direct benefits to RPI or KenPom rankings may not be as tangible as in college basketball, but I sense there is a benefit to the conference performing well overall in a way that benefits football poll rankings and access to the CFP or bowls in a given year or over time.
Yeah I agree with your points.
It's basically a double edged sword.
We need the conference to perform well in OOC to make sure that our wins are thought of well, especially in years like last year where we're in consideration for a top bowl potentially. But on the opposite hand, that means our schedules are tough.
The Big Ten right now is as strong top-to-bottom as it's probably ever been; past couple of years especially, Big Ten looks much tougher than it was in the 00s. Just looking at coaching staffs, this is probably the first time in decades where I'd say upwards to 12/14 teams have solid to great coaches in place (probably only exclude Indiana/Nebraska from that consideration).
But that makes Fitz's job harder in a 9 conference game format. Illinois is not going to be a free win under Bielema; there's really not any free wins in our half of the conference right now. Crossover games as well will be tough: Rutgers will likely be much better under Schiano than it's been during most of its Big Ten tenure to date; Locksley at Maryland has them pointed in the right direction.
I'm considerably more concerned about the program's trajectory right now than I was back when we posted that pair of 5-7 seasons. And that's even with the 2 West titles in the last 4 years.
It's a bit disconcerting to me that we can so easily fall behind everyone else like this to the point of not even being competitive against 2 Big Ten teams that missed bowls let alone against everyone else.