The whole success model is predicated on cash and the proper way to spend it. It's very possible the money Franklin got it appears was mismanaged according to Kraft. But we are still not a top NIL school and may never be. Some coaches who interviewed with Kraft did not share his NIL philosophy and thus not a fit.
If you have comparable or more cash than other teams, deploy it right, and get the right athletes, the 3rd and longs are fewer and farther between, and more easily converted with the right Jimmys and Joes who are hopefully paid in proportion to the rest of the roster. Bottom line, all of this is hard to do, and many teams are trying to figure it out. Think about how late to the game Clemson is. It's becoming less and less about the x's and o's during the game. It still matters, but not as much. It's really about player acquisition and allocating resources correctly.
Campbell is gonna be interesting, though he has a reputation as hard-nosed, he's also a players coach like Franklin. Is he too soft? Time will tell. He's apparently bringing in a skilled GM that will have a big impact on his success. How that GM gets a long with Kraft will be key.
