Shane Beamer talks publicity, process of Duke's Mayo bath
Bowl season is unique in general, but the Duke’s Mayo Bowl is special in its own regard. This season, South Carolina head coach Shane Beamer and North Carolina head coach Mack Brown agreed that the winning head coach would take a bath in mayo. Beamer and South Carolina won, resulting in giant portions of mayo being poured on him after the game.
4.5 gallons of mayo were poured onto Beamer, who was still wearing his attire that he just coached the game in. The video went viral, and Beamer said on The Paul Finebaum Show that the mayo pouring has resulted in a lot of publicity and positive buzz for South Carolina’s football program.
“It’s amazing how much publicity Duke’s Mayo has gotten out of that,” Beamer said of his mayo bath after South Carolina’s bowl victory. “I was just telling somebody it certainly beats the alternative of not getting it dumped on my head because that means we lost the game. But it’s what makes bowl games great. It’s brough a lot of good attention to the University of South Carolina. A lot of buzz about our football program.
“I’m afraid now that people will know me as the guy who got mayonnaise dumped on his head more than the head coach at South Carolina. Been out recruiting all week and I will be out the rest of the week and it seems like every high school I go into, at least somebody brings that up.”
Beamer: Cleaning up the mayo was a 24 hour process
As usual, Beamer was drenched in a Gatorade bath by South Carolina players on the field following the victory. That made the process of cleaning up the mayo even more difficult for Beamer. He said that the process took at least 24 hours.
“It was an ordeal,” Beamer said about the process of cleaning up the mayo. “The players dumped me with Gatorade already beforehand. So I already had Gatorade and I was wet. Then you put the mayonnaise right on top of it. So it was a while. We did it in a tunnel there in Bank of America Stadium.
“They wouldn’t let me go back out on the field because they didn’t want to ruin the turf. So I had to stay in the tunnel and get all of the mayonnaise off of me before I could go back onto the field. Then I took a long shower at the stadium. Woke up the next morning and still felt like I had remnants of it on me so I took another long shower. A good 24 hours, and then after that I was good.”
South Carolina ultimately won the Duke’s Mayo Bowl 38-21, putting an end to an impressive 7-6 season in Beamer’s first season at the helm.