LeBron James: Son Bronny has 'tough decisions' to make

On3 imageby:Nick Schultz04/02/24

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As rumors swirl about Bronny James’ future at USC, his father LeBron has weighed in. He met with reporters Tuesday night after his Los Angeles Lakers defeated the Toronto Raptors and said Bronny has some “tough decisions” to make.

A post from Hall of Fame reporter Dick Weiss said Bronny James was planning to enter the transfer portal after just one season at USC. His coach, Andy Enfield, recently left to become the head coach at SMU after the Trojans missed the NCAA Tournament this season, and all eyes are on what James will decide to do. Weiss later posted he “can’t confirm” the story.

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When Bronny settles on a decision, LeBron said he’ll have full support from his family.

“I don’t know where it came from,” LeBron said about the report. “But at the end of the day, Bronny’s his own man and he has some tough decisions to make. When he’s ready to make those decisions, he’ll let us all know. But as his family, we’ll all support whatever he does.”

The 45-day transfer portal window opened for men’s basketball players on March 18 and runs through May 1.

More on Bronny James

Bronny James appeared in 25 games this year, including six starts, after missing the start of the season as he recovered from cardiac arrest over the offseason. The son of LeBron James, Bronny averaged 4.8 points, 2.8 rebounds and 2.1 steal during his time at USC.

James arrived on campus as a highly touted recruit. A four-star prospect, he was the No. 25 overall prospect from the 2023 class, according to the On3 Industry Ranking, a weighted average that utilizes all four major recruiting media companies. On3 was the only service to rank James as a five-star.

Bronny James’ post-college basketball future has been widely discussed. Reports have indicated LeBron wants to play in the NBA with his son, but at age 40, he previously admitted he doesn’t have much longer left in his career. In addition, his agent Rich Paul – who will also represent Bronny after he signed with Klutch Sports for NIL representation – said LeBron might not be set on playing with his son after all, according to ESPN’s Adrian Wojnarowski.

Bronny James is also the highest-profile athlete in college sports with 13.3 million social media followers – just in front of LSU gymnast Livvy Dunne. He currently has an On3 NIL Valuation of $4.9 million to rank No. 1 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. His NIL portfolio includes a deal with Google after appearing in a commercial for “Fast X” last year.