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Bronny James has been a viral sensation for most of his life as the oldest son of NBA star LeBron James. And while Bronny has built a reputation as a top high school player in the 2023 class, he has amassed an even bigger following on social media – including racking up more than a million Instagram followers in less than 24 hours. His name recognition and connections have made him basketball royalty before he even steps foot on a college campus. And as such, he is the most valuable high school athlete in the name, image and likeness (NIL) era. But he’s not just a social media sensation. Bronny is also a star on the court, too. And his father says he dreams of playing with him someday. “I want him to be in the NBA,” LeBron said about his son. “I am not going to lie, I want to be on the court with him. I think that will be an unbelievable moment. But I want him to get to the NBA.”

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Bronny James appears in commercial for Fast X thanks to NIL

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Bronny James signs with Klutch Sports Group for NIL representation

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Nike signs five basketball players to NIL deals

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Bronny James inks deal for his own underwear collection

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Date	Deal Partners	Details
3/22/24	Google		Source
4/17/23	Fast X	Bronny James appears in commercial for Fast X thanks to NIL	Source
12/13/22		Bronny James signs with Klutch Sports Group for NIL representation	Source
10/17/22	Beats by Dre		Source
10/10/22	Nike	Nike signs five basketball players to NIL deals	Source
2/24/22	PSD Underwear	Bronny James inks deal for his own underwear collection

NIL Deals for Bronny James