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Women's Basketball

Kiki Rice arrived at UCLA for the 2022-2023 season as one of the most highly decorated high school basketball players. Rice was named the Gatorade Female Athlete of the Year and the Gatorade National Girls Basketball Player of the Year in 2021-22. Rice led Sidwell Friends to an undefeated season her senior year, capturing her second basketball state championship. She averaged 15.8 points, 7 rebounds, 5.1 assists and 2.7 steals her senior year. Rice was a McDonald’s All-American in 2021-22 and started for the East. She shared co-MVP in the McDonald’s All-American game with UCLA teammate Gabriela Jaquez. Rice was the 2022 Naismith High School Player of the Year. She also played club ball for Fairfax Stars AAU. With USA Basketball, she’s already a three-time gold medalist (2019, 2021 and 2022). Rice led the 2022 USA Basketball Women’s U18 National Team to a perfect 6-0 record alongside UCLA teammate Londynn Jones. She was named tournament MVP and earned All-Star Five recognition after averaging 14.3 points on 49% shooting, adding 4 rebounds and 4 assists to her totals. She was born in San Francisco, and her parents are Andrea and John Rice. Both parents were collegiate athletes at Yale, John played basketball and Andrea played tennis. Her full name is Kira Rice, but she goes by Kiki.

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Kiki Rice

UCLA Bruins

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Unrivaled

Unrivaled signs 14 star women's basketball players to NIL deals

Bethesda

UCLA

Invisalign

StarKist

Neutrogena

Raising Cane's

Intuit TurboTax

Dove

Beats by Dre

Beats by Dre signs Isaiah Collier, Kiki Rice as latest NIL partners

Wescom Credit Union

Bruins women's basketball team lands first-ever team-wide NIL deal at UCLA

CleanCA.com

Hibbett Sports

Dream in Black

Buick

Buick launches 'See Her Greatness' NIL campaign ahead of NCAA Tournament

MarketPryce

MarketPryce teams with UCLA women’s basketball team to spark NIL deals

Gonna Need Milk

Locker Verse

HighlightHER

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Jordan Brand

Jordan Brand signs UCLA's Kiki Rice as first NIL athlete

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Date	Deal Partners	Details
7/19/25	Unrivaled	Unrivaled signs 14 star women's basketball players to NIL deals	Source
12/21/24	Invisalign
9/09/24	StarKist		Source
9/09/24	Neutrogena		Source
5/17/24	Raising Cane's		Source
3/28/24	Intuit TurboTax		Source
1/29/24	Dove		Source
12/17/23	Beats by Dre	Beats by Dre signs Isaiah Collier, Kiki Rice as latest NIL partners	Source
10/18/23	Wescom Credit Union	Bruins women's basketball team lands first-ever team-wide NIL deal at UCLA	Source
8/17/23	CleanCA.com		Source
7/10/23	Hibbett Sports		Source
6/30/23	Dream in Black		Source
3/13/23	Buick	Buick launches 'See Her Greatness' NIL campaign ahead of NCAA Tournament	Source
3/10/23		MarketPryce teams with UCLA women’s basketball team to spark NIL deals	Source
3/08/23	Gonna Need Milk		Source
3/07/23	Locker Verse		Source
11/07/22	HighlightHER		Source
10/31/22	Jordan Brand	Jordan Brand signs UCLA's Kiki Rice as first NIL athlete
7/07/22			Source
7/03/22	Dove		Source

NIL Deals for Kiki Rice