Bryce Young has been a pioneer in the NIL space since its inception. Combined with his big-time performance on Saturday against New Mexico State, he has been named the NIL U Player of the Week. The sophomore quarterback threw for 270 yards on 21 passes with 5 touchdowns in the dominating win over the Aggies.
Young made headlines this past summer when it was reported that he had seven figures in deals and partnerships secured before the season even got started. He has built an impressive book of deals that are continuing to roll in as the season is unfolding. These deals include Logan’s Roadhouse, Cash App, Leaf, Wild Card, and Onyx. He also hosts his podcast, The Bryce Young Podcast, through Colin Cowherd’s podcast network The Volume. Bryce Young continues to showcase how powerful and lucrative this new era can be for premier student-athletes.