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SeatGeek's 2026 class of NIL deals

On3 NIL

SeatGeek signs 7 college football players to NIL deals as part of 2026 class

Oct 25, 2025; Nashville, Tennessee, USA;  Missouri Tigers head coach Eli Drinkwitz looks up at the video board against the Vanderbilt Commodores during the first half at FirstBank Stadium. Mandatory Credit: Steve Roberts-Imagn Images

On3 Football

Missouri announces jersey patch sponsorship deal with Ambetter Health

On3 - bryce-underwood_dante-moore_cam-coleman_celsius - hookly

Bryce Underwood, Dante Moore, Cam Coleman Chris Henry Jr. 

Celsius signs Bryce Underwood, Dante Moore, Cam Coleman, Chris Henry Jr. to NIL deals

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Trevor Lauck, Isaiah Sategna III, Dre'lon Miller sign NIL deals with Casey's

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John Mateer embraces 'look good, play good' mantra with new Mizzen+Main NIL partnership entering 2026

Kansas State

Kansas State announces jersey patch deal with Purple Wave Auction

Unrivaled women's basketball league

Unrivaled announces 2026 class of NIL deals with women's basketball stars

Tennessee QB Faizon Brandon

Tennessee QB Faizon Brandon inks NIL deal with Rhoback

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Ohio State WR commit Jett Harrison signs with New Balance

Louisville Cardinals-adidas-Lincoln Kienholz

Louisville QB Lincoln Kienholz inks six-figure NIL deal with adidas

Oklahoma LB Owen Heinecke for Q-Collar

Oklahoma LB Owen Heinecke signs NIL deal with Q-Collar

2025 Aflac Kickoff Game

Auburn, Aflac Kickoff Game announce multi-million dollar NIL deal ahead of Baylor matchup

Honor Fa'alave-Johnson

USC 5-star ATH commit Honor Fa'alave-Johnson inks NIL deal with Destination Kia

Darian Mensah for Derby Watch Supply

Miami QB Darian Mensah inks NIL partnership with Derby Watch Supply

Tennessee Adidas. Credit: Tennessee Athletics

Multiple Tennessee athletes participate in adidas partnership launch through NIL

Ole Miss RB Kewan Lacy for Q-Collar

Ole Miss RB Kewan Lacy inks NIL deal with Q-Collar

St. John's forward Tounde Yessoufou for Reebok

St. John's SF Tounde Yessoufou inks NIL deal with Reebok

LaNorris Sellers South Carolina quarterback

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South Carolina QB LaNorris Sellers signs NIL deal with Nike

ADIDAS

Adidas announces 2026 adizero 7 Class, inks NIL deals with top high school recruits

Milan Momcilovic and family | UK Athletics

KSR Basketball

Milan Momcilovic already has his first local NIL deal

University logos cover a wall in the lobby of NCAA headquarters Thursday, Feb. 25, 2021, in Indianapolis.Ncaa National

Judge in South Carolina denies former college football players TRO against NCAA

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Duke to place Edward Jones logo on court at Cameron Indoor Stadium through 4-year deal

John Calipari

John Calipari rips state of college sports, calls on commissioners to step in and 'be the a**holes'

Tracking college football’s highest-paid quarterbacks ahead of 2026 season

Nick Saban

Nick Saban on Protect College Sports Act: 'It's certainly 100 times better than what we have now'

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Rivals Football Recruiting

Rivals

Inside California's NIL landscape: Say I'm your top priority? Then pay me like it

Louisville head coach Pat Kelsey

Pat Kelsey reveals approach to recruiting in NIL, transfer portal era

SMU head coach Rhett Lashlee

Rhett Lashlee calls out state of college football amid lawsuits: 'The court system is running our game'

Travis Kelce

Travis Kelce partners with Publicis Sports to launch NIL activation

LSU head coach Lane Kiffin

Lane Kiffin reveals how NIL impacts player motivation, says LSU has 'evolved' in new era

Northwestern AD Mark Jackson

Northwestern's Mark Jackson: New Ryan Field can put Wildcats in 'new stratosphere' of revenue generation

Kansas head coach Bill Self

Bill Self reveals why he wants to prove he can 'do it with the new generation' in NIL era

Florida State Basketball

On3 Basketball

Florida State men's basketball announces jersey patch partnership with ReliaQuest

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Kalani Sitake on BYU's resources entering 2026 season: 'My agent is going to handle all of that stuff'

BYU HC Kalani Sitake

Kalani Sitake calls for more resources, investment in BYU football: 'It doesn't take much'

Ryan Day by Birm -- Lettermen Row --

Ryan Day praises Ohio State's investment in modern era: 'We know Ohio State football can't fail'

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Gators Online Football Recruiting

GatorsOnline

Inside the Florida Gators' NIL strategy

Miami Hurricanes

St Joseph

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Trinidad Chambliss

NCAA NIL Congress Capitol Hill

FBS Athletics Directors Association voices support for Protect College Sports Act

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SEC releases statement it will follow court orders but plans to contest at Thursday hearing

LSU Tigers logo on a flag

LSU soccer players enter match in light of judge's eligibility order against NCAA rules

Eli Drinkwitz

Eli Drinkwitz on SEC, player eligibility saga: 'For us to be operating like this is a complete clown show'

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The SEC and commissioner Greg Sankey will comply with all new applicable court order, including the ones in Louisiana, per Darren Heitner. 

SEC says it will comply with court orders granting players eligibility despite being listed as defendant

cal dialpad

Golden Bear Report

Sources: Cal's jersey patch deal with Dialpad comes with a multimillion-dollar price tag

NCAA

Dallas judge issues TRO for several athletes, with NCAA, SEC and Greg Sankey named defendants

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UCF lands field sponsorship deal with Westgate Resorts at Acrisure Bounce House

NCAA Football: CFP Champions Press Conference

College Football Playoff

Could the College Football Playoff be the next to prohibit former pro athletes?

NCAA-class of 2022

NCAA granted motion to stay injunction in Tennesee eligibility lawsuit

Brysen Wright

Elite 2028 WR Brysen Wright lands signature cleat with Battle Brand

NFL SEC

SEC will enforce rules around professional athletes returning to college sports

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