1WYO - Wyoming Cowboys Collective

Wyoming’s first “official NIL collective” – dubbed 1WYO – was launched in July 2023 with a goal of supporting student-athletes at the University of Wyoming with name, image and likeness (NIL) opportunities. 1WYO will also work with charitable entities throughout the state and is being run as a nonprofit organization. Members of the 1WYO board of directors are Mitch Edwards, Steve Gosar, Jason Roesler and Jason Tangeman. Upon launch, the collective also had full support from the Wyoming Athletic Department. “I am very impressed with the vision and dedication of the leadership involved with 1WYO. They love UW and they have a value system which matches the people of Wyoming,” Wyoming AD Tom Burman said. “UW Athletics is supporting 1WYO and we ask Poke fans from around the state and country to support this collective as well."