City Fans 210 - UTSA Roadrunners Collective

City Fans 210 is a NIL fundraising 501(c)(3) nonprofit organization that seeks to raise financial support for UTSA student-athletes with a focus on college football. “Our goal is to bring greater college football greatness to San Antonio,” the collective’s website says. “Through the generosity of individual donors, boosters, corporate brands and UTSA sports fans, City Fans 210 will create financial opportunities for athletes to select UTSA as their preferred university and athletic program. Our mission is to attract the finest athletes to the UTSA Roadrunners.” The collective was founded by Bob Willis, who is best known in the San Antonio community as the founder of The PM Group – the area’s largest advertising agency.