Founded in March 2022, Classic City Collective aims to be the nation’s foremost NIL platform to position Georgia Bulldog student-athletes from all 21 sports for success. The collective was created “to provide opportunities for all of Dawg Nation to contribute and engage with the athletes they passionately support through a variety of NIL activities, including social media endorsements, in-kind promotional deals, appearances, meet and greets, autographs and digital content.” The group says its main values are being athlete-first, sustainable and education-focused. Former UGA compliance administrator and Classic City Collective CEO Matt Hibbs said the collective has partnered early on with DGD Fund and Icon Source to expand opportunities. The DGD Fund provides Georgia fans a unique opportunity to change the game of charitable giving by supporting causes in the local community. Icon Source is a digital marketplace that brings agents, athletes and brands together.