D’Amelio Huskies Collective - Connecticut Huskies Collective

UConn alum and social media star Marc D’Amelio announced the creation of the D’Amelio Huskies Collective in May 2022. D’Amelio said the collective is a unique NIL opportunity for UConn athletes, and he is working to get at least one student-athlete from each men’s and women’s sports at UConn to be involved in the collective. D’Amelio has expertise in social media and helping student-athletes build a brand. He has more than 600,000 Twitter followers, 1.5 million Instagram followers. Plus, he helped his daughters, Charli and Dixie, who have a combined 190 million TikTok followers, in choosing the right brand deals. Based on their interests, D’Amelio said he will match the student-athletes with companies with similar interests for brand deals. D’Amelio started his career in the sports-licensing business and is currently a partner with Mitchell & Ness. The collective has received an official endorsement from the UConn athletic department, and in September 2022, D’Amelio said the collective has received more than $550,000 in donations.