The Fayetteville NIL Club is one of the first-ever player-led collectives in college sports. FNC joins groups like Michigan State’s East Lansing NIL Club and Auburn’s Plains NIL Club which are setting off a new era of collectives in college sports. Aimed at connecting the athletes directly to fans, it takes out the third party. Often founded by prominent alumni and influential supporters, school-specific collectives pool funds from a wide swath of donors to help create NIL opportunities for student-athletes through an array of activities. Yet, player-led collectives like FNC will allow fans to purchase passes for access to in-person events with players. Participating players will split the proceeds equally. The players partner with YOKE, a licensing company, to offer fans a way to engage with Arkansas’ athletes throughout the season via an online membership. NIL experts are not surprised by players making a move to have a seat at the table. The move also gives student-athletes the opportunity to have the cash funnel directly to them.