Happy Valley Talent - Penn State Nittany Lions Collective

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Penn State Nittany Lions

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launch date

Sep 2021



annual goal

No Data

confirmed raise

No Data


Happy Valley Talent is a relatively unique approach to the collective world. Happy Valley Talent is a joint effort by the Chamber of Business and Industry of Centre County and The Happy Valley Adventure Bureau, with support from business organizations throughout Centre County and the area, including Downtown Bellefonte Inc., Bellefonte Intervalley Area Chamber of Commerce, Moshannon Valley Economic Development Partnership, East Penns Valley Community and Business Association, Blair County Chamber of Commerce, Patton Township Business Association, the Downtown State College Improvement District and Philipsburg Revitalization Corporation. The group works with Penn State student-athletes to help generate publicity for Nittany Lion fans and those in the State College community to support local businesses. “HappyValleyTalent.com is ushering in exciting opportunities for businesses looking for brand-new marketing ideas,” said CBICC President & CEO Greg Scott. “It’s also an important way for the community to boost the local economy by supporting Penn State’s student-athletes and helping them achieve their NIL goals here at home.” The group agreed to deals in its first year with student-athletes in football, gymnastics and women’s ice hockey. The business-athlete private portion of the website allows for the creation of profiles, searching, communicating, posting of availability and posting confirmed events. The public portion allows fans to create accounts, view confirmed events and receive notifications when an event with an athlete is posted.