Happy Valley United - Penn State Nittany Lions Collective

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Penn State Nittany Lions

Happy Valley United Logo
launch date

Jun 2023

status

LLC

annual goal

No Data

confirmed raise

No Data

Founders

Penn State took its first steps toward a cohesive NIL strategy with a consolidated collective in June 2023. With full support from school leaders like Vice President for Intercollegiate Athletics Pat Kraft and persistence from football coach James Franklin, Success With Honor and the Lions Legacy Club merged to form Happy Valley United. Through the initiative of Kraft, and NIL partnerships with Doug Fillis of Accelerate Sports Ventures and Rob Sine, co-founder and CEO of Blueprint Sports, Happy Valley United will be the school’s singular NIL focus. Within the Happy Valley United umbrella, Penn State football will be served by the Lions Legacy Club brand. It will utilize a paid, dedicated staff specific to Penn State’s needs, and have resources working exclusively toward generating NIL investment for the Nittany Lion football program. The same will be true for men’s basketball, with a yet-to-be-named branding for its silo.

Primary Sport
Football
Basketball
Women's Basketball
Also Involved In
Men's Track
Volleyball
Gymnastics
Men's Soccer
Softball
Women's Track
Men's Golf
Women's Golf

social connect

NIL Deal Tracker
  • player headshot
    NCAA
    SR
    SF/6-8/200
    NIL Value-
  • player headshot
    NCAA
    RS-SR
    DL/6-1/298
    NIL Value-
    Geisinger Health
    2/28/24
    Source
  • player headshot
    NCAA
    SR
    WR/6-2/190
    NIL Value-
    Geisinger Health
    2/28/24
    Source
  • player headshot
    NCAA
    SR
    S/5-11/190
    NIL Value-
    Geisinger Health
    2/28/24
    Source
  • Default Avatar
    NCAA
    JR
    S/6-2/203
    NIL Value-
    West Shore Home
    2/27/24
    Source
  • player headshot
    NCAA
    FR
    LB/6-2/225
    NIL Value-
    West Shore Home
    2/27/24
    Source
  • player headshot
    NCAA
    SO
    P/6-1/209
    NIL Value-
  • Default Avatar
    NCAA
    RS-JR
    EDGE/6-3/295
    NIL Value-
  • player headshot
    NCAA
    JR
    DL/6-4/268
    NIL Value-
  • Default Avatar
    NCAA
    RS-FR
    LB/6-2/218
    NIL Value-
  • player headshot
    NCAA
    JR
    WR/6-4/206
    NIL Value-
  • Default Avatar
    NCAA
    RS-FR
    WR/5-11/180
    NIL Value-
  • player headshot
    NCAA
    FR
    IOL/6-5/303
    NIL Value-
  • player headshot
    NCAA
    SR
    WR/6-2/190
    NIL Value-
    Blaise Alexander Family Dealership
    1/24/24
    Source
  • player headshot
    NCAA
    RS-JR
    CB/6-0/165
    NIL Value-
  • player headshot
    NCAA
    RS-SR
    DL/6-1/298
    NIL Value-
  • player headshot
    NCAA
    RS-JR
    IOL/6-4/332
    NIL Value-
  • Default Avatar
    NCAA
    JR
    S/6-2/203
    NIL Value-
  • player headshot
    RS-SO
    LS/6-4/215
    NIL Value-
  • Default Avatar
    RS-SO
    LB/6-1/218
    NIL Value-
  • Default Avatar
    NCAA
    FR
    IOL/6-6/320
    NIL Value-
  • Default Avatar
    NCAA
    SR
    DL/6-6.5/275
    NIL Value-
  • player headshot
    NCAA
    JR
    OT/6-6.5/265
    NIL Value-
  • player headshot
    NCAA
    JR
    QB/6-2/190
    NIL Value-
  • Default Avatar
    NCAA
    JR
    DL/6-4/270
    NIL Value-
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