High Tide Traditions - Alabama Crimson Tide Collective

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Alabama Crimson Tide

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launch date

Apr 2022



annual goal

No Data

confirmed raise

No Data

  • Larry Morris


  • Paul Register


  • Tripp Powell


  • Cole Price

    Co-Founder/General Manager

  • Phillip Stutts

    Senior Advisor

FEB. 2, 2023 UPDATE: High Tide Traditions ceased operations and was phased out with the launch of Yea Alabama. To further reinforce the focus on Yea Alabama, High Tide Traditions’ website and social media accounts are no longer active. PREVIOUS INFORMATION: Alabama was a late entry into the NIL collective world. But High Tide Traditions is quickly making up lost time and has established itself as one of the most proactive collectives in college sports. High Tide Traditions takes a high-tech approach by using data analytics and AI to “amplify the exposure for business partners through relatable and authentic content, appearances and other mutually beneficial services.” In a sense, High Tide Traditions is a one-stop shop for businesses hoping to engage in NIL deals with Crimson Tide athletes. Although not officially affiliated with Alabama, High Tide Traditions is working closely with UA compliance and licensing in order to protect its student-athletes and ensure compliance with all NCAA and NIL policies and guidelines. “There’s an opportunity for Alabama to come out of the next 18 to 24 months and be the No. 1 player in the collective business,” HTT Senior Advisor Phillip Stutts said.