Hoosiers Connect was launched in September 2022 with a focus on fan and corporate-level partnerships with Indiana student-athletes. “As we talked to supporters of Hoosiers For Good – a 501(c)(3) nonprofit that raises awareness for local charities through NIL partnerships with IU student-athletes – business owners expressed interest in contracting with specific IU athletes to support their own commercial endeavors,” Hoosier Connect’s website says. “Hoosiers Connect was formed to amply commercial brands through NIL sponsorships – leveraging our extensive experience with NIL and established relationships with IU athletes. Hoosiers Connect’s board includes former Hoosiers Jared Jeffries and Brenna Wise, as well as Cook Group President Pete Yonkman. Centering on relationships with Indiana football and men’s basketball players, it will offer both individuals and businesses access to NIL opportunities with current athletes who opt to partner with Hoosiers Connect.