HOU NIL - Houston Cougars Collective

HOU NIL was launched in 2022 with a focus on supporting student-athletes at the University of Houston. “HOU NIL is the players' platform for Houston athletes to benefit from the new NIL rules while they connect directly with fans,” the collective’s website says. “Current athletes partner with us to create original content, in their own words, giving fans insight into their lives on and off the court. HOU NIL publishes powerful, first-person long- and short-form articles, fun video series and podcasts.” The collective is operated by GoCoogs, an independent website that covers Houston. The collective supports football and men’s basketball players.