Knoxville NIL Club - Tennessee Volunteers Collective

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Tennessee Volunteers

Knoxville NIL Club Logo
launch date

Jul 2022

status

LLC

annual goal

$50K

confirmed raise

$3K

founders
  • Bailey O'Sullivan

    Co-Founder at YOKE

  • Mick Assaf

    Co-Founder at YOKE

The Knoxville NIL Club is a player-led collective. The Knoxville NIL Club joins groups like Michigan State’s East Lansing NIL Club, Auburn’s Plains NIL Club, Arkansas’ Fayetteville NIL Club and Kansas State’s Manhattan NIL Club and many more which are setting off a new era of collectives in college sports. However, unlike other YOKE-supported clubs, The Knoxville NIL Club allows fans to donate directly to financially support 100-plus Tennessee football players and “join the ultimate fan experience” through online communities and digital events with players. Participating players will split the proceeds equally. The players partner with YOKE, a platform that offers business tools to athletes to allow them to launch a paywalled community. This provides fans a way to engage with Tennessee athletes throughout the season via an online membership. NIL experts are not surprised by players making a move to have a seat at the table. The move also gives student-athletes the opportunity to have the cash funnel directly to them.