Swarm The ATL, founded in May 2022, was founded by Georgia Tech alumnus Stephen Weitzel with the support of NIL agency Dreamfield. “The biggest thing now is going to be, we’ve got to see engagement from the fan base,” Weitzel said in an interview with The Atlanta Journal-Constitution. “We’re already behind so many of our peers in terms of getting something out there that it’s good that we’re going to have something that’s live and so we’re not going to have that held against us. But we’ve got to have engagement from the fans to make sure that we’re able to compete with the other teams in our division and in our league.” Fees from subscribers will go to Georgia Tech athletes in exchange for their participation in meet-and-greets (in-person and virtual), online chats and youth sports camps and clinics. Price points range from $10 to $500 per month. Other perks, such as fan apparel and opportunities to watch games from suites or courtside, may also be available. Fans can also make a one-time contribution and earmark it for a particular team. “Ultimately, the ability for us to be able to have NIL deals that we do for all Georgia Tech student-athletes is going to be determined by how much participation we have in these collectives,” Weitzel said.