The Grove Collective has been one of the most aggressive collectives in the country, striking ambassador deals with double-digit players in football and basketball within the first few months of its launch. Some of the deals included highly coveted players Ole Miss landed in the Transfer Portal. The Grove Collective is a for-profit LLC founded by Jackson-area businessmen David Nutt, Crymes Pittman, William Liston, Matt McDonald, Lawrence Deas and Paul Hurst. “We've created an entity that will seek to leverage and capitalize on the commercial value that those student-athletes create by virtue of their participation in athletics at Ole Miss and utilize that value to build a program that really the ultimate No. 1 goal is to just be something that serves the best interests of Ole Miss student-athletes,” Liston said. The Grove Collective started as a football-centric effort but quickly expanded to include basketball. The group says it is available for entry into NIL agreements with student-athletes who participate in any sport at Ole Miss.