The TOMMY Group - USC Trojans Collective

The TOMMY Group announced its official arrival on the NIL scene in mid-February, launching with a glowing endorsement from Caleb Williams and claiming to have already worked with 80 USC athletes. The collective, which will focus on the Trojans, is in contact with USC compliance to ensure it follows NCAA rules. The organization plans to assist athletes in navigating endorsement deals and public appearances, while providing marketing and PR tools. The list of leaders include Keyshawn Johnson, John Terzian — the co-founder and co-president of The h.wood Group — and David Stromberg, an acclaimed entrepreneur and diehard USC fan. Avi Chesed, a lifelong technologist and 2003 graduate is also on board, along with Mike Hahn, the co-founder and partner at Ten Oaks Group. “We have an incredible opportunity at hand to tap into each of our professional expertises and personal networks to open up the world of personal branding, commercial deals and beyond to these kids in a major way,” Johnson said in the collective’s announcement.