Until June 2022, there were two TCU focused NIL collectives. However, Think NIL, a collective formed earlier in the year, took over operations of KF NIL, LLC. The new company maintained the Think NIL name and focuses exclusively on providing funding for NIL opportunities for student-athletes at TCU. “Acquiring the assets of KF NIL, LLC made sense as we move to consolidate the NIL landscape around TCU and make it easier for the athletes to navigate the plethora of opportunities that have been given to them in a short amount of time,” said Brent Cunningham, Vice President of Think NIL. “We are committed to operating within the vision of TCU Athletics and remain in lockstep with their values.” Think NIL provides TCU athletes with four different opportunities to capitalize on their own NIL – ambassadorships, customized NIL deals, events and content properties. Think NIL also said it is working on a separate 501(c)(3). That designation will allow student-athletes to work with specific nonprofit organizations to promote important causes.