TrUE & Loyal - Evansville Purple Aces Collective

TrUE & Loyal, a collective focused on Evansville, launched in early October 2022 by FirstTeam Sports NIL. “At a time where an athlete’s access to brand and marketing opportunities is more value than ever before, we are excited to leverage Evansville and the integrated network of corporate, philanthropic and athletics leaders connected to the Purple Aces community,” TrUE & Loyal Executive Director Christ Shoemann said. “For a region and alumni base as relationship oriented as Evansville’s, it seems only fitting that the community has come together in this way.”