Twin Cities NIL Club - Minnesota Golden Gophers Collective

minnesota golden gophers Avatar

Minnesota Golden Gophers

Twin Cities NIL Club Logo
launch date

Jun 2022



annual goal

No Data

confirmed raise

No Data

  • Bailey O'Sullivan

    Co-Founder at YOKE

  • Mick Assaf

    Co-Founder at YOKE

Twin Cities NIL Club is a player-led collective. TCNC joins groups like Michigan State’s East Lansing NIL Club which are setting off a new era of collectives in college sports. Aimed at connecting the athletes directly to fans, it takes out the third party. Often founded by prominent alumni and influential supporters, school-specific collectives pool funds from a wide swath of donors to help create NIL opportunities for student-athletes through an array of activities. Yet, player-led collectives like TCNC will allow fans to purchase passes for access to in-person events with players. Participating players will split the proceeds equally. Run by YOKE, a licensing company, the access pass offers fans a way to engage with Golden Gophers athletes throughout the season via an online membership. NIL experts are not surprised by players making a move to have a seat at the table. The move also gives student-athletes the opportunity to have the cash funnel directly to them.