Twin Cities NIL Club - Minnesota Golden Gophers Collective

Footballprimary
minnesota golden gophers Avatar

Minnesota Golden Gophers

Twin Cities NIL Club Logo
launch date

Jun 2022

status

LLC

annual goal

No Data

confirmed raise

No Data

founders
  • Bailey O'Sullivan

    Co-Founder at YOKE

  • Mick Assaf

    Co-Founder at YOKE

Twin Cities NIL Club is a player-led collective. TCNC joins groups like Michigan State’s East Lansing NIL Club which are setting off a new era of collectives in college sports. Aimed at connecting the athletes directly to fans, it takes out the third party. Often founded by prominent alumni and influential supporters, school-specific collectives pool funds from a wide swath of donors to help create NIL opportunities for student-athletes through an array of activities. Yet, player-led collectives like TCNC will allow fans to purchase passes for access to in-person events with players. Participating players will split the proceeds equally. Run by YOKE, a licensing company, the access pass offers fans a way to engage with Golden Gophers athletes throughout the season via an online membership. NIL experts are not surprised by players making a move to have a seat at the table. The move also gives student-athletes the opportunity to have the cash funnel directly to them.