Florida's Jason Marshall Jr. signs NIL deal with Magnuson Performance

Jason Marshall Jr. continues to add to his NIL portfolio.

The Florida defensive back has signed an endorsement deal with Magnuson Performance. Based out of La Porte, Indiana, the car customization company will be able to deliver Marshall his own customized scat pack. A “scat” is the trim featured on a Dodge Challenger and Dodge Charger.

The deal was brokered by VIP Sports Management, which is based out of Detroit. Magnuson has signed previously signed Penn State’s Chop Robinson, Michigan’s Rayshaun Benny and Mazi Smith, Tennessee’s Rickea Jackson and South Carolina’s Antwane Wells.

A former five-star recruit, Marshall has quietly added multiple partnerships to his roster of NIL deals. He signed with the Gator Collective this summer. And in August he launched his own merchandise line with his own logo. Fans can buy items ranging from sweatshirts to hats to bomber jackets featuring his brand.

He has also given back to the Gainesville community. Marshall has participated in community service at the St. Francis House, which provides the necessities needed to help impoverished and hungry in the community.

Through 12 games this season, the sophomore has 27 total tackles, including a tackle for loss. Marshall also has an interception and seven pass breakups. A top-30 prospect coming out of Miami Palmetto, he was the No. 2 cornerback in his class, per the On3 Consensus, a complete and equally weighted industry-generated average that utilizes all four major recruiting media companies. 

Jason Marshall Jr.’s On3 NIL Valuation

The Florida cornerback currently has an $62,000 On3 NIL Valuation. With 22,000 social media followers across Twitter and Instagram, he holds a per-post projection of $361. His evaluation ranks in the top 900 college football NIL valuations.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.

The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.