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Ohio State's Marvin Harrison Jr. signs endorsement deal with Monarc

Pete Nakos03/01/23
Article written by:On3 imagePete Nakos


Marvin Harrison Jr.
Getty Images

At some point this past season, Marvin Harrison Jr. was one of the last to remain in the Woody Hayes Athletic Center.

The home for Ohio State football, only a few stragglers remained around midnight. Ryan Day re-told the story in December, saying he told staff members to send the wide receiver home. Harrison was in the indoor field, working on his game using Monarc‘s Seeker machine.

Now he is an athlete ambassador for the company. The world’s first robotic quarterback is being used by some of the nation’s top college football and professional teams in the country. This past season, Harrison was the No. 1 user of the Seeker, the company’s co-founder Igor Karlicic told On3 on Wednesday night. That spawned the partnership between the two parties.

A hyper-intelligent robotic quarterback, the machine can throw, punt or kick up to six balls in nine seconds. The quarterback also comes with a touchscreen and joystick to control where the ball goes.

Harrison finished the 2022 season as a finalist for the Biletnikoff Award. The receiver had 77 catches for 1,263 yards and 14 touchdowns. The son of NFL great Marvin Harrison, he  jolted himself in the air to make an acrobatic touchdown catch against Michigan State. And Harrison somehow contorted his body near the sideline against Indiana to get a foot inbounds.

Karlicic didn’t describe the partnership as a traditional NIL deal, instead saying Harrison is one the first of the company’s athlete ambassadors.

“The seeker was a big part of my success last year,” Harrison said in a video released Wednesday night. “I love training with the seeker, it allows me to put in work myself and keeps me on top of my game.”

Marvin Harrison Jr.’s On3 NIL Valuation

The Ohio State wide receiver has a $1.3 million On3 NIL Valuation, which ranks No. 7 in college football. His valuation also No. 12 in the On3 NIL 100, which is the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

Harrison’s social media following has exploded since the fall. He has added more than 115,000 since Ohio State’s loss in the College Football Playoff. His following now sits north of 330,000.

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

About On3 NIL Valuation, Brand Value, Roster Value

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.

The On3 NIL Valuation is publicly available. Performance, Influence, and Exposure ratings along with the athlete’s personal Brand Value Index and Roster Value Index are available only to the athlete in the “Athlete Verified” private dashboard on the On3 Athlete Network.