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Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products

College basketball NIL spending surges to $932.5 million for 2025-26 season

On3 NIL

Study: College basketball NIL spending surges to $932.5 million for 2025-26 season

Written by Chase Kiddy -- With a month of college hoops now in the books, the NCAA basketball futures market at BetMGM is starting to take shape.

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Sports Predictions

Michigan Dominates Opening Month of College Basketball Futures At BetMGM

As Bryce James gets ready for his freshman season at Arizona, his dad is already repping him. LeBron James was rocking Bryce's Wildcats jersey Friday

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LeBron James rocks son Bryce's Arizona jersey during Lakers vs. Timberwolves

With his 22nd season in the association ending last night, LeBron James will enter another offseason considering his future. That said, that future

LeBron James

LeBron James has ‘no expectation’ to retire, per NBA insider Shams Charania

SPRINGFIELD, MASS. - The Saturday games of the Hoophall Classic sold out. It was standing room only inside Blake Arena at Springfield College with

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Hoophall Classic: Saturday’s top performers

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Bryce James is the youngest son of NBA legend LeBron James. James played his freshman and sophomore seasons with his older brother, Bronny James, at Chatsworth (California) Sierra Canyon High School. Playing on a star-studded Sierra Canyon team, James didn't rack up major statistics early in his high school career. But he did have a 21-point outing in the 2022-2023 season. James has also excelled on Nike's EYBL Circuit with the Strive for Greatness program. James also signed early on in his high school career with Klutch Sports for NIL representation.

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