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Deja Kelly is a force on and off the court. On the court, Kelly earned first-team All-ACC honors for the third straight season during the 2023-2024 season. In her junior season, Kelly led UNC and ranked fifth in the ACC in scoring with 16.5 points per game and 17.1 points in conference action. As a sophomore, Kelly was a first-team All-ACC first-team selection after averaging 16.5 points per game. She was also named to the Greensboro Regional All-Tournament Team after scoring a team-high 23 points in a Sweet 16 battle with eventual national champion South Carolina. Away from basketball, Kelly has amassed a huge following on social media, which has helped build her NIL brand. Kelly has more than 800,000 followers, including nearly 486,000 on TikTok alone. Her videos on TikTok have generated more than 12 million likes. So, it’s no surprise she’s racked up a long list of NIL deals, including from companies like crocs, Beats by Dre, Essentia Water, Actively Black and KINLÒ. Kelly is majoring in broadcast journalism.

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Deja Kelly

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Former UNC star Deja Kelly adds another major brand NIL deal

Keurig

Keurig signs multiple star men's, women's basketball players to NIL deals ahead of March Madness

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Date	Deal Partners	Details
10/31/24	Raising Cane's		Source
4/30/24	Bazooka	Former UNC star Deja Kelly adds another major brand NIL deal	Source
3/19/24	Keurig	Keurig signs multiple star men's, women's basketball players to NIL deals ahead of March Madness	Source

Deja Kelly

NIL Deal Tracker

NIL 100

Signed