California

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Women's Basketball

Judea “Juju” Watkins was a five-star prospect in the Class of 2023 coming out of Chatsworth (California) Sierra Canyon. She was named the Naismith High School Player of the Year following her senior season. After her junior season, Watkins was named the Los Angeles Times Girls Basketball Player of the Year after averaging 24.8 points and 10.3 rebounds to help lift the Trailblazers to a 30-2 record. Watkins also earned the award as a freshman. Watkins won a gold medal for USA basketball and was selected as the Gatorade state player of the year. She became the first high school star to sign with Klutch Sports for NIL representation. Watkins was also selected as Sports Illustrated’s Kids Sports Kid of the Year in 2020.

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Juju Watkins

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Unrivaled signs 14 star women's basketball players to NIL deals

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USC star JuJu Watkins signs historic multi-year NIL deal with Fanatics

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Jackson Shelstad, Caleb Love, JuJu Watkins headline Mondelez March Madness NIL campaign

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USC star JuJu Watkins inks NIL deal with United Airlines

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USC five-star QB commit Julian Lewis signs NIL deal with Cactus Jack

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USC's Juju Watkins, Kentucky's Robert Dillingham land 'smartest NIL deal ever'

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USC's Juju Watkins, Boogie Ellis ink NIL deals with Morgan & Morgan

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Ritz launches NIL campaign with star-studded lineup for March Madness

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CELSIUS expands NIL focus through deals with college basketball's top young stars

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Date	Deal Partners	Details
7/19/25	Unrivaled	Unrivaled signs 14 star women's basketball players to NIL deals	Source
3/14/25	Fanatics	USC star JuJu Watkins signs historic multi-year NIL deal with Fanatics	Source
3/13/25	Mondelez	Jackson Shelstad, Caleb Love, JuJu Watkins headline Mondelez March Madness NIL campaign	Source
3/03/25	Degree Deodorant		Source
2/27/25	United Airlines	USC star JuJu Watkins inks NIL deal with United Airlines	Source
11/25/24	State Farm		Source
11/14/24	Funko		Source
10/29/24	NYX Professional Makeup		Source
10/10/24	Gatorade		Source
10/08/24	Nike		Source
10/04/24	Fletcher Jones Mercedes		Source
4/05/24	Cactus Jack	USC five-star QB commit Julian Lewis signs NIL deal with Cactus Jack	Source
3/24/24	Instagram		Source
3/24/24	Estee Lauder		Source
3/19/24	Spotify		Source
3/19/24	NerdWallet	USC's Juju Watkins, Kentucky's Robert Dillingham land 'smartest NIL deal ever'	Source
3/15/24	AT&T		Source
3/13/24	Morgan & Morgan	USC's Juju Watkins, Boogie Ellis ink NIL deals with Morgan & Morgan	Source
3/10/24	RITZ Crackers	Ritz launches NIL campaign with star-studded lineup for March Madness	Source
2/08/24	Poppi		Source
2/02/24	Dove		Source
1/21/24	Celsius	CELSIUS expands NIL focus through deals with college basketball's top young stars	Source
11/21/23	Taco Bell		Source
11/18/23	Wells Fargo		Source
11/14/23	House of Victory		Source

NIL Deals for Juju Watkins