Pitt Athletics Absorbs Alliance 412 Collective
PITTSBURGH — Alliance 412 will no longer be a stand alone Name, Image and Likeness collective.
On Tuesday, the Pitt Athletics department announced in a press release that it will “assume the responsibilities of Alliance 412.”
Alliance 412 was founded in 2021 and provided NIL support for Pitt student athletes. The move comes after the introduction of revenue-sharing in which athletic departments can directly pay players.
“Alliance 412 has been instrumental in helping Pitt navigate the early years of NIL, and we are incredibly grateful for the vision of Chris Bickell and the countless supporters who stood behind it,” Director of Athletics Allen Green said in the release. “Now, as the industry evolves, Pitt must be aggressive and intentional in resourcing our student-athletes and coaches. Now that there are clearer guidelines from the College Sports Commission, bringing NIL strategy under our roof positions us to attack this new era head-on and deliver championship results.”
Operations for the Alliance 412 collective will conclude on September 30 as all members are encouraged to transition their support to Pitt Athletics, which come as fully tax-deductible contributions.
Pat Bostick will play a larger role in the new department and serve as the “Senior Associate AD for NIL Business Development and Strategic Partnerships, where he will spearhead brand partnerships and innovative valid business purpose NIL opportunities for Panther student-athletes designed to give Pitt a decisive competitive edge.”
While universities can pay players directly with the revenue sharing, student-athletes can still pursue NIL endorsements, which is where collectives played a significant role over the years.
Under the College Sports Commission, college sports’ new enforcement entity, the new NIL Go clearinghouse was established to approve any deal from a third-party business valued at over $600 and launched this summer following the approval of the House v. NCAA settlement.
