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A Changeup: Softball America Launches Rebranding

by: Tara Henry05/30/24

After just a few short months under new ownership, Softball America has announced a complete rebranding with new logo and slogan.

On every field. At every level.

Softball America relaunched its website in January 2024, swiftly cementing itself as the premier destination for all levels of softball by spotlighting the current and future stars of the game. With a passionate editorial staff comprised of experts across travel ball, college, professional, and international levels, and a podcast network featuring current, former players, coaches, and other experts, Softball America offers unparalleled expertise and insight into softball.

The rebranding process began immediately after the new ownership took over and lasted four months to finalize the new look. The primary new logo, which features an intertwined design in Tequila Sunrise colors, reflects the brand’s approachable nature. As a company, Softball America strives to promote open dialogue, ensuring that our softball community feels like our entire staff and brand is someone you’d like to sit next to and watch a game with.

The secondary mark pulls from the Tequila Sunrise font but is modeled after a more classic intertwined mark that can be easily used across all applications and iconic as a stand-alone mark. It is classic and a mark that anyone wants to wear on their go-to hat.

Examples of each logo mark and applications across various applications show the mark’s versatility in different settings. For more questions regarding the new logo or inquiries about merchandise please email us at [email protected]

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