Alabama adding on-field sponsorship logos at Bryant-Denny Stadium
Alabama will add on-field logos on Saban Field at Bryant-Denny Stadium this season in a partnership with the U.S. Navy, per a report from Ben Portnoy of Sports Business Journal.
The logos, which will appear on both 25-yard-lines, will read “Build Giants Alabama,” the logo for the Maritime Industrial Base Program’s initiative centered around the Navy’s need for new trade workers to build and sustain the naval fleet. The agreement with UA will include in-stadium messaging from former Alabama coach Nick Saban.
“This partnership allows The University of Alabama to connect our students and communities with high-demand careers that serve both Alabama’s economy and our nation’s security,” said UA president Peter Mohler. “Our role as the state’s flagship institution helps create pathways that strengthen industries vital to our future. Build Giants Alabama provides opportunities for Alabama residents to prepare for meaningful careers while contributing to the defense of our nation.”
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The field logos will be in place for this Saturday’s home opener as the Crimson Tide takes on Louisiana-Monroe following its season-opening loss to Florida State last weekend. The game will kick off at 6:45 p.m. CT and will air on SEC Network.
“Partnering with the U.S. Navy’s Maritime Industrial Base (MIB) Program creates a unique and impactful opportunity to support our state and our nation,” said UA director of athletics Greg Byrne. “We’re proud to team up with and shine a spotlight on the Build Giants Alabama initiative as it assembles its workforce in this vital industry for current and future generations.
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