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Kentucky MBB, WBB players have been showing off their NIL deals this week

Zack Geogheganby: Zack Geoghegan03/20/25ZGeogheganKSR
Lamont Butler showing off his Crocs - via Instagram: lamont.butler1
Lamont Butler showing off his Crocs - via Instagram: lamont.butler1

It’s NCAA Tournament week, which is apparently the best time for college basketball players to release their latest NIL deals. That’s especially been the case for the Kentucky men’s and women’s teams, which have been rolling out fresh commercials on their Instagram pages over the last several days.

You might have already seen one on your TV this week. Koby Brea and Clara Strack teamed up for TurboTax’s March Madness promotion, which included a 20-foot goal and a rock for a ball (the joke being that doing your taxes through TurboTax is much easier than shooting a boulder on a very high rim).

It even played locally during Louisville’s postseason loss to Creighton in Rupp Arena on Thursday. That had to sting a bit for Cardinal fans. I personally enjoyed Brea’s bow-and-arrow celebration the most.

But Brea and Strack, who also did individual ads with TurboTax, are hardly the only Wildcats announcing NIL deals this week. The likes of Lamont Butler (Crocs), Andrew Carr (Celsius, Stanley, Logan’s of Lexington), Cassidy Rowe (Clark’s Pump-N-Shop), and Teonni Key (Hollister) also posted new commercials. Brea also promoted Hardee’s while Strack did a promotion with Celsius.

Butler might have convinced me to get a fresh pair of Crocs, too. Check out all of the Wildcats’ latest NIL deals below.

Lamont Butler: Crocs

Koby Brea: TurboTax, Hardee’s

Andrew Carr: Celsius, Stanley, Logan’s of Lexington

Clara Strack: Celsius, TurboTax

Cassidy Rowe: Clark’s Pump-N-Shop

Teonni Key: Hollister

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2025-10-25