Soon, you will be able to enjoy a cold beer at a Kentucky Football home game — including one that you’ve purchased from a concession stand. Two sources tell KSR’s Matt Jones that UK Athletics will allow beer sales this fall at Kroger Field. An official announcement is expected this week.
The decision comes after the school tested alcohol sales at baseball and home games this spring. After fans set attendance records at Kentucky Proud Park during Kentucky Baseball’s NCAA Tournament Regional without any alcohol-related issues, the decision was made to expand sales to football. For now, no decision has been made about other sports, including men’s and women’s basketball games at Rupp Arena.
Details will be released later this week, but if the model follows baseball and softball, offerings will include Michelob Ultra, Bud Light, and seltzers. Sources tell KSR that craft beer is also being considered, although a final decision has yet to be made. Beer and seltzer will only be sold in cans and cups with a limit of two per transaction.
An identification check will take place at each transaction and sales will be cut off prior to the completion of the game. In baseball, it was the middle of the seventh inning, softball the middle of the fifth, so for football, likely following the third quarter, which is what many SEC schools do. Kentucky will be the twelfth SEC school to allow alcohol sales at football games, with Georgia and Auburn still holding out.