Lane Kiffin is talking to his dog on Twitter

Few coaches embrace Twitter like Lane Kiffin. Ole Miss’ head coach is unapologetically active on social media, sharing articles about himself and his family, retweeting memes, responding to fans, and even trolling other coaches from time to time. That said, Lane took it to another level early this morning when he used Twitter to have a conversation with his dog.

For those unfamiliar, Juice is a three-year-old Labrador Retriever who has become an official mascot of the Ole Miss football team. Thanks in large part to Kiffin, Juice is a social media star, with a Twitter account that started when he was four months old that now has over 64,000 followers. It’s full of adorable videos and pictures of Juice living the good life with his family, the football team, and fans. Juice has an active role with the program, walking with the team through The Grove on gamedays, and even fetching the tee after kickoffs. It is wholesome content that I 100% recommend.

Never a doubt! Special Teams MVP… Most Valuable Pup https://t.co/qCifbZs4dH pic.twitter.com/8ePH3415jT

— Juice Kiffin (@JuiceKiffin) August 31, 2025

A few days ago, Juice took a page out of his dad’s book (which makes sense because his dad is probably the one running his Twitter account because Juice is a dog, not a human) when he tweeted a link to an SI.com article about Layla Kiffin, Lane’s reconciled wife, attending Ole Miss’ opener vs. Georgia State.

“What is going on here…and she brought two dogs here from Cali with her 🤦‍♂️,” Juice tweeted on August 31.

This morning, Kiffin quote-tweeted his dog, writing, “Juice 🤦‍♂️. Don’t air your issues out on social media. Come on son. Have I not been a good example of this???”

Juice 🤦🏼‍♂️. Don’t air your issues out on social media. Come on son. Have I not been a good example of this??? https://t.co/PIzyRzN7nN

— Lane Kiffin (@Lane_Kiffin) September 2, 2025

This may be the most meta thing of 2025, and that’s saying something. According to Twitter’s analytics (which are suspect), the tweet has been viewed over 130,000 times. Most Ole Miss fans are loving it, but some have popped up in the replies to remind Kiffin that it’s Kentucky week and the Rebels lost to the Cats a year ago. One was brave enough to ask if he could date Kiffin’s daughter, to which the coach replied, “Chill.”

If Juice decides this reprimand was too much and enters the transfer portal, we’ll make sure there’s a spot for him in Lexington. If you want some more Juice content, check out this Garden & Gun feature from earlier this year featuring interviews with Kiffin and Juice’s trainer, Tom Smith, who taught him to collect the tee.

Kiffin, for his part, stays so focused on the gridiron action that he does not typically notice Juice—save for once. “One game, I saw him out of the corner of my eye running onto the field,” he says. “I suddenly got really nervous that he was going to take off and start running all over the field.” Then Kiffin remembered that Juice was merely retrieving the tee, something the Lab and Smith had been working on for months, staying late after practices with the special teams’ players and even getting the stadium crew to turn on the lights in the evenings so they could rehearse for night games.

Juice has had only one mishap during his tee retrievals and, to be fair, it wasn’t his fault. The team’s kicker had unexpectedly switched from his usual black kicking tee to one in a light shade of green that was hard for Juice to see. “He ran out on the field and missed it, and was looking for it, and I hammered the whistle and called him back,” Smith says. Juice took it all in stride. “He’s such a well-socialized dog that all of the noise and people at the game don’t bother him,” Smith says. “In fact, I know dogs don’t think like us, but I really believe he relishes the spotlight, that he’s kind of like, ‘All of these people are here to see me.’”

Garden & Gun