Morgan & Morgan signs Kentucky Basketball team to NIL deal
[New York, NY] — Morgan & Morgan, America’s largest injury law firm, today announced that it has signed NIL (name, image & likeness) agreements with the entire roster of University of Kentucky (UK) basketball players, including 5-star recruit Cason Wallace, Unanimous 2021-22 National Player of the Year Oscar Tshiebwe, guard Antonio Reeves, and forward Jacob Toppin.
Morgan & Morgan has partnered with the University of Kentucky since NIL’s inception in 2021, but this is the first year that the whole team has signed an NIL deal with the firm.
The firm’s new digital billboards, TV commercials and digital advertisements across social media and YouTube feature all members of the roster. Unlike many NIL deals which focus heavily on only leveraging an athlete’s social following, Morgan & Morgan is utilizing billboards and out-of-home media advertisements to help these student-athletes build their brand and further increase their own marketability.
“We’re thrilled to have the opportunity to continue our partnership with UK athletes and extend our NIL deals to the entirety of their men’s basketball team,” said Dan Morgan, partner at Morgan & Morgan. “More than a year into the NCAA rule change, we’re excited to see more and more athletes have the chance to build their brands and be compensated for their incredible achievements. As a lifelong Big Blue Nation citizen, I love that we get to support these players on their athletic journey.”
Morgan & Morgan has signed deals with 35 student-athletes across the country, more than any other law firm in the country. They have partnered with University of Kentucky athletes in part due to the Morgan family’s Kentucky roots.
About Morgan & Morgan
As America’s largest injury law firm, Morgan & Morgan has recovered more than $15 billion for over 300,000 clients. Throughout the United States, our attorneys fulfill our “For The People” commitment in over 50 practice areas, including national mass torts and class actions, labor and employment, civil rights, and product liability, among many others. We co-counsel with hundreds of other law firms, who refer thousands of cases to us. Our firm has taken on some of the biggest corporations across the globe, including BP, Facebook, Google, Monsanto, and Lockheed Martin, and recovered billions in complex national litigation, including $1.8 billion in the Porter Ranch Gas Leak case in 2021. Learn more at www.forthepeople.com.
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