New ‘Kentucky’ Nike sneakers sell out in minutes

Were you hoping to get your hands on the brand new Kentucky-inspired Nike Dunk Low ‘Varsity Royal’ sneakers? You needed to act fast this morning. Officially going on sale at 10 a.m. ET on Nike.com, the apparel company’s official “SNKRS” app, the blue and white Dunk Lows were sold out within ten minutes. Set with a retail price tag of $100, only select sizes were available five minutes after the sale had begun. And by 10:10 a.m. ET, all sneakers were officially sold out. These Kentucky-themed shoes are one of six original colorways of the Nike Dunk “Be True To Your School” assortment. As you might recall, these are the sneakers Devin Booker debuted back in February, with Kentucky head coach John Calipari showing off his new pair not long after. [caption id="attachment_289994" align="alignnone" width="1024"] @DevinBook[/caption] https://twitter.com/ukcoachcalipari/status/1230682874447302659?s=21 Over at StockX, a third-party resale outlet that also tracks trends of recent sneaker sales, has the current resale price set at nearly $250. You can find the sneakers at StockX.com, along with several other third-party resale outlets, but you’ll have to pay a pretty penny to bring them home.