Oklahoma is selling tickets for fans to sit in press box

The rev-share era has arrived in college athletics. To keep everything afloat, schools are having to find more revenue streams. Kentucky recently signed a huge extension with JMI and is considering having more concerts at Kroger Field so that the athletic department can make athlete payments now and in the future. Tennessee just switched back to Adidas for many of the same reasons. We could also see schools experiment with other out of the box ideas.

Oklahoma has quite the out of box idea.

Would you pay to sit in the Oklahoma postgame press conference following the Michigan game?

It will cost $692.11 per person.

“Hear OU coaches and players address reporters moments after the final whistle” pic.twitter.com/tS81I084FG

— Trey Wallace (@TreyWallace_) August 14, 2025

Fans can now buy tickets to sit in the press box at Gaylord Family — Oklahoma Memorial Stadium. It will only cost you short of $700. You must be 18 years old and even get to go watch a press conference that very likely airs live on YouTube. Plus you get to see where the media sits.

I’m not sure this idea will sell — unless fans are allowed to ask coaches questions in these press conferences.

Will this become an actual thing? Probably not but we can imagine for a second. Does anyone want to sit by Nick Roush and yours truly in the Kroger Field press box? I can promise you you’re not missing much other large volume coffee consumption and the sound of a hammer meeting nail that is just Roush hitting keys on his laptop as hard as physically possible.

Credit to Boomer Sooner for thinking out of the box. I’m not sure this will sell but letting fans ride in the Sooner Schooner might actually be something worth monetizing.

What a sport.

Luckett’s Locks: Oklahoma Under 7.5 Wins

For every season — removing the COVID-19 year — I have been publishing college football season win total picks. The wins have piled up (36-13-1 ATS). One of my favorite preseason exercises has returned. One SEC team made an appearance on my list this season.

I’m fading Oklahoma when everyone else seemingly has them as a College Football Playoff dark horse.

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