Stoops, Pope and Brooks: BBN United can "make a real difference"

UK Athletics’ aggressive approach to staying ahead in the shift of college sports with revenue-sharing started with Champions Blue LLC, and now, they’re building upon that with BBN United — an “innovative loyalty and membership platform and the official fan club” of the Kentucky Wildcats. For a monthly fee, members get insider access to UK Athletics, limited-edition merchandise, exclusive content and experiences with UK coaches and players.

The way Club Blue helped with NIL, BBN United helps with revenue-sharing to “make a real difference” bringing in the Wildcats you know and love on campus. In fact, current Club Blue memberships will be transitioned into BBN United.

Don’t let me tell you why it’s important, though — the Kentucky coaches want to share those reasons themselves.

You get some perks such as behind-the-scenes features and interviews with coaches, members-only gear, meet-and-greets, watch parties and much, much more, but that’s now why you’re doing it.

“The passion of Big Blue Nation is unmatched, and BBN United gives our fans a powerful new way to stay connected and make a real difference,” UK football coach Mark Stoops said. “This is about more than perks, it’s about building a stronger foundation for our players, our program and our future. We’ve always said it takes everyone, and now there’s a way for everyone to be a part of what we’re building.”

It’s also a way for you, BBN, to make a hands-on impact personally and be a part of the journey.

“BBN United is an incredible way to bring the Big Blue Nation even closer to our program,” Kentucky men’s basketball coach Mark Pope added. “Our fans are the heartbeat of Kentucky basketball, and now they have an inclusive way to be a part of our journey, one that supports our players, fuels revenue-sharing and NIL and celebrates everything that makes this place special. There’s no better community to lead the way than BBN.”

The coaches and players are excited to be a part of your commitment, too, bringing you closer to and building stronger connections with all sports.

“We are excited about BBN United and the opportunities the program will present for our fans and student-athletes to form even stronger connections,” said UK women’s basketball coach Kenny Brooks. “We look forward to having fun with these new initiatives. It’s an exciting new era in women’s basketball and college athletics and BBN United represents UK continuing to move boldly to deepen connections between the Wildcats and the Big Blue Nation.”

A full look at the key benefits for BBN United subscribers:

• Access to exclusive premium content, including behind-the-scenes features and interviews with coaches and players; 
• Members-only BBN United merchandise, limited-edition gear and signed memorabilia delivered to members’ doorsteps; 
• Invitations to exclusive events, watch parties and meet-and-greets with Kentucky legends; 
• Sweepstakes and monthly raffles offering one-of-a-kind fan opportunities; 
• Early access and discounts to select UK sporting events and special experiences; 
• The opportunity to directly impact the next generation of UK excellence through student-athlete development.  

Fans can sign up to receive updates and be among the first to join BBN United at bbnunited.com.