LSU Rivals site merges with The Bengal Tiger!

On July 1, the LSU Rivals site merged with The Bengal Tiger following the completion of On3’s deal to acquire Rivals in a partnership with Yahoo Sports.

Here’s everything LSU fans need to know about the merger, including all the frequently asked questions from members of both The Bengal Tiger and LSU’s Rivals site Death Valley Insider.

The LSU Subscriber Q and A: The Bengal Tiger + Death Valley Insider

Big news, LSU fans — Death Valley Insider is merging into The Bengal Tiger on the On3 | Rivals network to create the premier destination for LSU team and recruiting coverage.

These changes go into effect on July 1.

What’s happening?

The Rivals site Death Valley Insider is merging into On3’s The Bengal Tiger to form a single, unified home for LSU fans.

The current staff of Death Valley Insider will not be continuing with the new On3 | Rivals network, and we thank them for their contributions.

Going forward, you’ll be part of The Bengal Tiger community — led by the #1 LSU insider, Shea Dixon, and his expert team of Tiger insiders.

I’m a Death Valley Insider (Rivals) subscriber. Do I need to do anything?

No action is required.

Your subscription has automatically transferred to The Bengal Tiger on the On3 | Rivals platform. You now have access to the same LSU coverage, plus additional features, insight, and community benefits.

Will my subscription rate change?

No.

You’ll be grandfathered in at your current rate — as long as you stay active and don’t cancel or let your subscription lapse.

Do I need to create a new login?

No.

Your existing login credentials will continue to work. If you experience any issues, just contact us at [email protected] and we’ll help you get everything sorted.

Can I still post on the message board?

Yes.

You’ll have full posting access on The Bengal Tiger’s message board. Your post history and username from Rivals have been transferred. If there was a username conflict, we may have added a prefix like r_ or o_. Want to update it? Just email support.

What else comes with my On3 subscription?

• Full access to all premium LSU content from The Bengal Tiger
  
• Read premium content across the entire On3 | Rivals network
  
• Read-only access to other team message boards across the network
  

I subscribed to both Death Valley Insider and The Bengal Tiger. What happens?

No problem — if you had dual subscriptions, we’ve already turned off auto-renew on your Rivals account to ensure you aren’t double billed.

Who do I contact with questions?

We’re here to help. Email [email protected] for any questions about your account, login, billing, or username.

On3 acquires Rivals, forges partnership with Yahoo Sports

The ownership group behind On3, led by Shannon Terry, has reached an agreement to acquire Rivals—the original authority in recruiting, high school sports, and fan communities—from Yahoo Sports.

On3 and Rivals will create a network that will serve millions of fans and student-athletes nationwide, offering unparalleled coverage of college and high school sports, recruiting, and the rapidly evolving NIL landscape. On3 and Rivals subscribers will gain access to premium content across both platforms—dramatically increasing the value of each subscription and elevating the fan experience.

As part of the transaction, Yahoo Sports will take an ownership stake in the On3 parent company. Yahoo Sports will have a seat on the On3 parent company board and leverage its unique scale to help On3 and Rivals grow their content and subscription businesses.

The deal is expected to close by the end of the second quarter of 2025.

“Rivals is an icon in college sports and recruiting media,” said Shannon Terry, CEO of On3 and original co-founder of Rivals. “We’re excited to build on the momentum behind Rivals, which has a longstanding legacy as the most recognized brand and author of the recruiting industry. We look forward to taking Rivals to new heights with significant new investment focused on recruiting, high school sports, and passionate college fan communities.”

“We’re thrilled to be working with the Yahoo Sports team again,” added Terry. “From the start, it was clear both parties saw tremendous value in a partnership. Yahoo Sports has world-class distribution, a strong editorial platform, and an expansive content network that will play an integral role in the continued growth of On3 and Rivals.

“Rivals has a proud legacy, a vast network, and has stood among the most respected names in college sports coverage for over two decades,” said Ryan Spoon, President of Yahoo Sports. “It’s long been a cornerstone of our sports ecosystem, and together with On3, we are creating a powerful, future-forward platform that elevates athletes, energizes fans, and drives innovation across the sports industry.”

On3 will maintain its focus on college sports coverage, supported by a powerful database platform and industry-leading reporting on NIL, the transfer portal, and fan-driven media.

About On3
On3 is a leading sports media and technology company delivering trusted coverage, data, and connectivity across youth, high school, and college sports.

About Yahoo
For 30 years and counting, Yahoo has served as a trusted guide for hundreds of millions of people globally, helping them achieve their goals big and small online through our portfolio of iconic products. For advertisers, Yahoo offers omnichannel solutions and powerful data to engage with our brands and deliver results.

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