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Newsstand: How Bryce Underwood affected the QB market

Anthony Broomeby: Anthony Broome06/09/25anthonytbroome
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The Michigan Wolverines made a historic investment in Bryce Underwood last fall, getting the No. 1 overall prospect in the 2025 class to flip his commitment from LSU. It was just another data point in the NIL numbers it takes to land elite talent.

With the landmark House settlement now official, On3’s Pete Nakos looked at what it will do to the quarterback market. By all accounts, it certainly will not curb the skyrocketing costs to land a signal-caller.

One thing is clear: The price of an elite quarterback is not dropping. In this year’s college football transfer portal, jaw-dropping quarterback numbers included a $3 million offer from Duke for Darian Mensah. Georgia’s Carson Beck transferred to Miami and stands to make more than $4 million. Missouri agreed to terms on a $1.5 million deal with Penn State transfer Beau Pribula in December, too.

Numbers have skyrocketed in recruiting top quarterbacks, too. Michigan flipped On3 No. 1 recruit Bryce Underwood from LSU last fall for a multi-year deal valued around $12 million. Elite starting quarterbacks will still command $2 to $4 million annually.

Most of these deals were front-loaded by third-party NIL collectives in previous months, so they will not have to go through the NIL Go clearinghouse run by Deloitte. The multi-million dollar packages for quarterbacks come together through a wealth of resources, including revenue sharing and NIL collectives.

The House settlement allows teams to revenue share with players, but most NIL collectives and other sponsorships are expected to fill out rosters. Analysts suggest that it could take up to $40-50 million to build a contending roster.

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Michigan quote of the day

“When you come to Michigan, you’re joining a brotherhood. You’re expected to carry on a tradition of toughness, pride, and excellence. It’s not just about winning games — it’s about leaving your mark and wearing that winged helmet like it means something. Because it does. Always has.”

– Former Michigan defensive back and Heisman Trophy winner Charles Woodson

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