Ohio State standouts Luke Montgomery, James Peoples partner with premium hot sauce brand TRUFF
COLUMBUS – Ohio State has been one of the hottest teams in the country to start the 2025 season. The Buckeyes are off this week but left guard Luke Montgomery and running back James Peoples plan to remain hot, off the field.
Montgomery and Peoples have patterned with TRUFF, the premium hot sauce brand known for its signature blend of truffle-infused flavor and heat.
“Breakfast is the most important meal of the day, especially when I’m in season. TRUFF brings flavor and that perfect level of heat to make my breakfast something I look forward to every morning.” said Ohio State offensive lineman Luke Montgomery.”
“This level of college football is non-stop. Whether I’m eating in the facility, on the go, or cooking at home, TRUFF is the best way to add flavor to every meal.” Said James Peoples, star running back for Ohio State.
TRUFF is excited to partner with top college football athletes like Montgomery and Peoples as part of its a nationwide NIL campaign this season.
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“TRUFF stands for unrivaled flavor that is bold and dynamic, and these athletes embody that same spirit,” said Esi Seng, CEO of TRUFF. “Whether it’s leveling up breakfast with TRUFF or showing up at the tailgate with the best flavor, this campaign is about bold routines, big personalities, and flavor that can’t be beat.”
For those unfamiliar with the popular hot sauce brand, TRUFF is a flavor-obsessed brand disrupting the condiment category with its signature line of truffle-infused products. Known for blending high-quality ingredients with sleek design, TRUFF has gained a cult following among food lovers, celebrities, and chefs. With offerings including hot sauce, pasta sauce, and mayonnaise, TRUFF brings bold, elevated flavor to everyday eating.
Montgomery and Peoples were perfect partners for the brand as the both bring the heat on and off the field. Peoples has an On3 NIL Valuation of 130K. As for Montgomery, he does not currently have an On3 NIL Valuation but he has nearly 50K social media followers and has done NIL deals with local businesses like Campus Pollyeyes, a Findlay, Ohio bases restaurant.