Jordan Addison Shows Off Major NIL Partnership
Quarterback Caleb Williams has been one of the faces of NIL deals this offseason, but USC wide receiver Jordan Addison was part of a big one on Monday. The new Trojan playmaker has a paid partnership with United Airlines as seen in a promotional post on his Instagram account.
“New routes coming this fall @United Airlines has direct flights from college towns across the country to help you follow your team without layovers,” Addison posted in the paid ad. “This season, you can fly directly from LA to watch our games against Oregon State and Arizona. Lets go let’s go!”
United Airlines posted a comment as well.
“This guy catches everything… including flights!” it said.
United Airlines has a connection with USC. The two came together on a naming right agreement for the Los Angeles Memorial Coliseum field back in 2019. Starting in August of that year, the turf where the Trojans play their home games officially became known as United Airlines Field at Los Angeles Memorial Coliseum.
United Airlines also entered into a paid partnership with former USC quarterback Kedon Slovis. It’s likely that this connection will be beneficial for many USC players over the coming years.
Addison’s On3 NIL Valuation
Jordan Addison is already one of college football’s biggest stars and a move to Los Angeles should only help his visibility.
He won the Biletnikoff Award last season as the nation’s top wide receiver. Heading into this season, he’s been a consistent presence on every preseason All-American team. That includes the AP team, announced earlier today.
Addison has an On3 NIL Valuation of $1.4 million. That’s good for the No. 9 player in college football and the No. 13 spot in the NIL 100.
This might not be the first NIL partnership Addison has gained since arriving at USC. But it would definitely appear to be the biggest.
Addison and the Trojans are set to take off for the 2022 season on September 3, when USC hosts Rice at the Coliseum.
