Here’s an idea.
Add an “RSVP” feature to the Hail State app, where ticket holders can go online and let the university know which game tickets they will either be using (or selling themselves, giving to friends, whatever). If a ticket owner hasn’t “claimed” their seats 24-48 hours before kickoff, tip-off, or first pitch, then those seats go onto a ticket exchange where other people can buy them at face value. You’d need to send consistent “are you coming?” text messages, emails, letters, whatever leading up to the games so folks can’t get mad when their tickets go onto the exchange. Click “yes” and your tickets are claimed, no more reminders. Click “not sure” to be reminded again, click “not coming” to allow your tickets to go to the exchange.
There will still be folks who do nothing, lose their seats and then get upset before a game, but after a season or two it will be normal.
I’d also set it up where ticket owners can put tickets on the exchange as soon as they know they won’t be attending so they don’t have to wait for any 24-48 hour windows.
The proceeds for the resales can either go to the athletic dept, or back to the ticket owners, whatever, but the ticket owners can accrue BDC points by allowing their seats to go onto the exchange.
I know it’s not a perfect plan but it would help put folks in empty seats. I’d gladly pay face value for any game I attend, especially for good seats I can pick up a day or so before the game.