In case no one has noticed, we have a struggling football program as far as winning is concerned. Why not schedule four easy wins, and give ourselves a really good shot at going to a bowl? There is no RPI in football, and the BCS numbers only count if you're one of the 12 teams that actually have a legit shot at the BCS title. You win six in the SEC, you're going somewhere, no matter what.
It does us no good to play someone like West Virginia because it makes us look like we play a "good" schedule.
If you go to a bowl, even if the wins are plastic, it builds momentum and excitement for the program. You get to be one of the only games on during bowl season, and it's great exposure for the school. You play USC along with 80 other college games that day, and you're just another team that they beat down and no one cares.
Now, once we build up into a team that is consistently winning, then bring on the better non-conference teams. But when you are building-no.