from a bear below: The billboards and such aren't about you, they never were, no matter what some of our own may think. They are about us. They are working VERY well. We are using YOU for our own aims. We have some sharp, media savypeople behind what we are doing for perhaps the first time ever. If YOU try it now you will only be following US and THAT will be VERY good for us. If you don't, THAT will be very good for us too. This is one time we got in a master stroke. Kudos to whoever came up with it!