"Was that wrong?? Should we have not done that??"
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Mississippi State announces seven-year deal with Adidas
Mississippi State announced a new seven-year extension with Adidas worth more than $17 million.
In 2009 Mississippi State agreed to a 5-year deal worth $3 million in product. The new deal speans seven years worth $17.5 million in both product and cash.
“Loyalty is important. And Adidas came to us when we may not have been as appealing,” MSU athletic director Scott Stricklin said. “They outperformed. They went above and beyond. And our coaches are incredibly happy with that relationship.”
Fans haven’t always been pleased with Adidas. One of the biggest complaints involves the similarity between Mississippi State and Texas A&M’s uniforms.
“I’ll be really honest, as we’ve moved into the last couple of years things have gotten a little closer than we’d like them to be,” Adidas’ Director of football Mark Daniels said. “We are diligently focused on separating them even more.”
When Mississippi State originally signed its deal with Adidas MSU and A&M were in separate conferences. The Aggies joined the SEC in 2012. When that happened the similarities were highlighted.
“You’ve got two very similar schools both in the same sub-division of the same conference, that both have the same colors, you start with that,” Daniels said. “Ok, there’s a lot of heritage, a lot of tradition at both schools. We have to be honest and respect that and separate where we can.”
Adidas also allows coaches to help design the uniforms. Daniels said sometimes coaches’ preferences are very similar. With similar colors there are only so many options.
“What we have to do is look at that history and tradition and say OK, how do we modernize that?” Daniels said. “And how do we modernize that in a way that separates.”
Daniels believes the Egg Bowl jerseys from last season and the uniforms for this year’s home-opener display that separation.
“How do we take a deeper dive into those heritage pieces, those tradition pieces and create further separation,” Daniels said. “I think you say that a little bit in both of the uniforms.”
Link
Mississippi State announces seven-year deal with Adidas
Mississippi State announced a new seven-year extension with Adidas worth more than $17 million.
In 2009 Mississippi State agreed to a 5-year deal worth $3 million in product. The new deal speans seven years worth $17.5 million in both product and cash.
“Loyalty is important. And Adidas came to us when we may not have been as appealing,” MSU athletic director Scott Stricklin said. “They outperformed. They went above and beyond. And our coaches are incredibly happy with that relationship.”
Fans haven’t always been pleased with Adidas. One of the biggest complaints involves the similarity between Mississippi State and Texas A&M’s uniforms.
“I’ll be really honest, as we’ve moved into the last couple of years things have gotten a little closer than we’d like them to be,” Adidas’ Director of football Mark Daniels said. “We are diligently focused on separating them even more.”
When Mississippi State originally signed its deal with Adidas MSU and A&M were in separate conferences. The Aggies joined the SEC in 2012. When that happened the similarities were highlighted.
“You’ve got two very similar schools both in the same sub-division of the same conference, that both have the same colors, you start with that,” Daniels said. “Ok, there’s a lot of heritage, a lot of tradition at both schools. We have to be honest and respect that and separate where we can.”
Adidas also allows coaches to help design the uniforms. Daniels said sometimes coaches’ preferences are very similar. With similar colors there are only so many options.
“What we have to do is look at that history and tradition and say OK, how do we modernize that?” Daniels said. “And how do we modernize that in a way that separates.”
Daniels believes the Egg Bowl jerseys from last season and the uniforms for this year’s home-opener display that separation.
“How do we take a deeper dive into those heritage pieces, those tradition pieces and create further separation,” Daniels said. “I think you say that a little bit in both of the uniforms.”
