Anybody know anything about Gameday economics?

[mcdawg22]

All this discussion about USM's hardships had me thinking. They have to be down 15000 paid per game. Assuming a ticket is $30, that's 450,000 a game not counting concessions and parking. Of course that doesn't count advertising which is harder to sell with so few fans in the stands, which would be an interesting number to look at considering Dawgzillatron's propensity to advertise. Of course the expenses are not minuscule, I'm sure. Anybody have any insight on what the take home is for a sold out game in S'Vegas?

 

[Lawdawg.sixpack]

From my experience in sports marketing, the only thing I would add is that we (or learfield) CAN'T be making that much money off the annoyzillatron ads alone. I am sure we offer spots to Ford and Chevron and others as a part of their larger sponsorship packages. And that's great. But you severely water down the value of the media when you also sell ads to every local company willing to shell out tens of thousands.

That's one of the lost frustrating things to me about it- I highly doubt Bullock Toyota in Louisville or Drake or Deep South pout is dropping 100k to make all these appearances on the tron. Those spots should be limited. And exclusive. I understand Columbus ortho and maybe the veranda, as part of bigger in-kind deals. But even those water down the value of the big ads. So limiting the ads won't just enhance in-game experience, it'll make those ads you keep more valuable.

 

[engie]

I believe Learfield currently gets about $2k-$2500/30 second ad/game... Pretty sure all/most of that revenue goes to them as part of our $4mil/yr deal with them...

 

[mcdawg22]

I guess an interesting algorithm would be number of casual fans that leave mid game because of our ineptitude on the tron, how many show up because they like it, and how many losses, which I don't think we have any, we've incurred because of loss of enthusiasm as a result of the tron. My original question was just based on net money to the university for a sold out game. It just seems # of seats sold times seven games would more than justify a coach's, and I don't mean our current one, salary.